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Strategic Guidelines


Mission, Policy and Goals





To create and manufacture ceramic floor and wall tiles that enhance PAVIGRÉS' image of prestige and trustworthiness in the global market, thus ensuring the Group's sustainability and growth.



To always focus on the Customer as a fundamental vector of success, translating into a constant concern with anticipating and responding to market expectations. To present global and integrated wall and flooring ceramic tile solutions, with products that stand out in the market due to recognised quality and aesthetic value.


This Policy is aligned and developed in accordance with the following aims:

  • To satisfy our customers,
  • To reward our shareholders,
  • To protect our employees,
  • To enhance our relationship with suppliers,
  • To protect the Environment, by minimising environmental impacts, and promote pollution prevention, through the implementation of best practices,
  • To ensure compliance with all applicable requirements and conformity obligations,
  • To provide the necessary resources to meet the goals and targets established, and to create the conditions for possible investments in new projects focused on relevant stakeholders, with a view to promoting the company's financial consolidation,
  • To continuously improve its environmental performance and its Integrated Quality and Environmental Management System.


Goals of the IQEMS:

  • To improve Economic / Financial results.
  • To increase the range of satisfied customers and promote their loyalty.
  • To promote skills and satisfaction among our Staff.
  • To monitor our Suppliers' performance and cultivate/inspire a relationship of honesty and trust.
  • To comply with all regulatory, legal and other requirements applicable to its business;
  • To protect the environment and prevent pollution.


13 September 2017

The Chairman of the Board of Directors,

José Diogo